“After extensive business, marketing and advertising training, learning from mentors and refining my business expertise I started my real dream. Creative Frontier.” 

A creative writing agency that is hyper-niched to deliver the best results for clients in one critical area of everybody’s lives;

As Creative Director I bring a strong blend of creativity and business, natural people skills, and a passion for creating opportunities for staff and clients. I want to create amazing work for our passionate clients who also believe in the power of a story to supercharge their brand, and I want to create successful, Melbourne-based, and eventually widely known creatives.

for something that Melbourne has been waiting for. A creative business led by curious-thinking creatives, supported by strong processes, and watertight structure.

Navigating from university-taught creativity to professional application was never explained to me at University of Melbourne. They taught me how to write really, really well for literature, and how to be a snob. I brought my critical eye and mind to my first creative business (Dec. 2023) which was running events for writers, publishing books and building people’s networks.

My background to do all of this is diverse and relevant. University of Melbourne educated with a Bachelor of Arts (Creative Writing and Art History, 2024). Creative Founder of The Provocative Inklings. My attendance to the National Leadership Forum (2024) was a catapult for my political connections to the future leaders of Australia. Part of the inaugural Australian cohort of Sir John Hegarty’s Business of Creativity (2024). Taught by System1’s COO, Orlando Wood through his course Advertising Principles Explained (2025). Had conversations with Australian and international marketing and advertising experts like Anna Jackson (former Telstra Head of Creative Excellence). I have also been mentored and trained by the inimitable Andrew Ford, former member of the Dent Global Program, founder and CEO of Social Star.

I have won awards for business building competitions. Wrote and directed a play, and been the titular lead in a play to over 1,000 paying viewers. I have a book in Readings Bookstore and have changed lives internationally by publishing them through our first business.

I bring extensive experience, knowledge and industry insights many people my age don’t get until their 40s. I have them at 22.